Edwin Mullon
Founder + CEO
Eddie Mullon, Founder and CEO of Fashion GPS, is the pioneer of new technological programs that are changing the face of the fashion and events industries. While Fashion GPS has recently graced the scene of interactive media, Mullon’s innovative mind has been contributing to the technology industry for more than 15 years. He has always been an innovative thinker and entrepreneur, often creating solutions to problems plaguing various industries.

Born in Malawi, Mullon was raised in the UK where at the age of 22 he started his first company called Edwin Mullon Consultancy. Within a few years, he relocated to New York City where his seven years of interactive programming and development experience helped him head the interactive media department of Dimensional Media Associates. Not long after, Mullon left DMA to create Visionary Interactive, a multimedia full-service design firm. Here Mullon worked with public relations firms, celebrities, music companies, designers and luxury real estate clients, developing corporate identities and providing both traditional and new media design services.

It was while Mullon was growing Visionary Interactive that the management team at KCD Public Relations approached him to develop a technological solution for controlling inventory management. Specifically, KCD needed help in tracking designer client samples sent to magazines, stylists, models and celebrities. Utilizing his vast experience in technology and recent exposure with fashion professionals, Mullon worked on plans to develop a global platform by which the various fashion industry entities could communicate. This leading-edge technology, now Fashion GPS, caught the attention of designer Marc Jacobs, who requested it be customized to meet his specific needs. The system instantly gained popularity among the VIPs of the fashion industry and in addition to Marc Jacobs and KCD, the list of current clients is extensive and includes: Chanel, Gucci, Versace, Hugo Boss, LVMH, Jimmy Choo, Diane Von Furstenberg, Dior, and Bismarck Phillips, to name a few.

Today Fashion GPS - a customized sample, events and public relations management solution - is radically reshaping the face of the fashion industry. By streamlining and monitoring the chaotic processes of sample tracking and event planning, Fashion GPS offers a virtual employee via a global, web-based technology, allowing for better designer, magazine and stylist communication. This groundbreaking catalyst has called for global expansion with Fashion GPS offices in London, Paris and Milan and has become integral to all “behind the scenes” aspects, supporting more organized and results focused fashion industry standards. Fashion GPS offers an opportunity for fashion businesses to increase efficiency on local and international levels, maximizing editorial coverage, reducing costly administrative tasks, eliminating lost samples, streamlining event organization and enabling clients to direct newly captured resources toward increasing brand exposure.


Pop Mihai Sergiu
Vice President of Development
Born in Romania, Pop received his Bachelor degree in Computer Science from the esteemed University of Craiova. By age 16 he was already dubbed a "boy genius", lending his talents to numerous international organizations. Pop joined Fashion GPS in 2004 as Vice President of Development and works closely with Edwin, coordinating the software development and production that has made Fashion GPS the leading tool kit for Fashion and Public Relations partners worldwide.