Every season there are significant number of press opportunities missed due to miscommunication, lost samples, and poor inventory management.

VALUE PROPOSITION
If an item is at one publication, it is imperative to get it back on time – to make it for the next press opportunity. You might not realize it, but when you actually look at the potential value of missed opportunities, there is a lot of additional exposure you can capture.

POTENTIAL EDITORIAL OPPORTUNITY ROI

• + Using Fashion GPS will capture exciting new editorial opportunities
• + You are capturing significant monetary value in editorial coverage each year

POTENTIAL ADMINISTRATIVE ROI
To effectively measure the value that Fashion GPS can have on sample and look book management we made the following conservative assumptions:

• + We believe that Fashion GPS will capture much of these annual staff costs
• + Fashion GPS will realize significant added value by redirecting staff costs & time